Sajhamanch Archive

10 tips for journalists covering COVID-19

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It’s a journalist’s duty to clearly and responsibly communicate reliable information to the general public. During a global health crisis, like the one we face now with the spread of COVID-19, the disease caused by the novel coronavirus, this role becomes ever more critical. “There is so much ‘fog’ in stories like this, it is […]

Want to draw attention to a story? Use these advertising techniques.

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What does journalism have to do with advertising?  The question formed the basis for the “Journalism and Advertising Workshop” we ran with Flo Loda, creative director at Gray Buenos Aires, during the  #En Resistencia Mediathon organized by Chicas Poderosas in Buenos Aires, Argentina. Journalism and advertising — two different ways of communicating ideas — can […]